Align Your Brand So You Can EASILY Grow Your Market

Stop letting your business run you and learn how to create the wildly PROFITABLE brand of YOUR VISION



Did you know you can get more customers and charge a higher price for your product simply by building a brand framework for your business?

Do you ever wonder why some mediocre products and services seem to be crushing it, while your amazing and carefully curated offers are just not resonating with buyers?

Here's the an over-saturated global market, buyers have endless choices. Most buyers can easily find any customization or specialization for way less than what you charge.  This means, you don't get customers because they NEED YOU, you get them because they WANT YOU.  I'm going to let you in on a secret that BIG brands don't want me to tell you.

Desirability is not COMMODITY based it's IDENTITY based. 

Consumers purchase from brands they identify with.

Let me explain... I don't buy Summer Moon coffee because I need coffee.  If that were the only relevant factor, I'd have a cup of the gas station stuff.  As a coffee lover, I'll pay the extra $3.50 a cup and drive 7 miles out of the way because I love the experience of buying, having, and talking about this cup of Joe. Having an experience with this brand gives me something I just don't get at other coffee shops and I place a high value on it. 

You see, without a structured, well planned and executed brand, you will be forced to continue to compete based on price or the same features everyone else has. And let's be honest... as a small business that's not really an option. There is no way you compete on price with the "big guys".  

The big question most of my clients have is, "How can I get in front of the right audience with the right message so they can understand just how perfect my offer is for them?". 

Many of my clients first come to me frustrated and at a loss with their marketing. They feel tired and overextended by the amount of work that goes into each sale. They are busting their tails to barely scrape by, and that's no way to live.

It's why I've dedicated myself to teaching leaders of high quality offers how to build the solid foundation that brands who stand the test of time have built. 

Whether you have an amazing product that's getting lost on Amazon or are a restaurant desperate for foot traffic - creating a brand structure is the BEST way to create lasting and fast success for your business. The process of branding is designed to create clarity and focus for you and your audience. 

The best part is, this isn't another trendy business tactic.  Brand Modeling has been around for decades and is studied by academics extensively.  It's just always been the best kept secret of big brands and ad agencies. I've spent years perfecting this process with hundreds of clients and I want to share my years of expertise with you. 

It's time for you to take control of your brand and stop getting drowned out by all the noise of your  market. It's time to play big and be a brand leader in your industry.

What The Heck Is It?

The Planned Brand is an online course will show you how to switch to brand model based structure. With an action by action plan to simplify the heck out of your business while growing your sales.

Video Content

Recorded lessons you have access to anytime, anywhere. Never lose your place with a personal portal that records your progress and a downloadable app for your phone!

Private FB Group

An exclusive members only Facebook Group with tons of support. Learn, survey, and connect with others in this powerful community.


A Comprehensive workbook with done for you, fill in the blank worksheets designed to help you record your work and move through the program quickly and easily.

Live Q & A

Monthly Facebook Live Q & A sessions to talk specifically about your brand and how to grow your business. 

Sneak Peek Inside...

Get a look at what you'll be tackling in this course


  • Defining a Purpose That is Built to Attract
  • How to take a vision, mission, and core values beyond the page and into a brand identity
  • How to easily find and interpret data to take the guess work out of creation.
  • How to actually Find Your Ideal Customers (now that you know who your best customers are, where do you find more of them)
  • Understanding the Most Effective Position in the market, giving you the  "Irresistible Factor" for Your Audience


  • Refining Your Offers to Maximize Value, while increasing your Profit Margins (yes, we are talking numbers)
  • Packaging & Placement of your Offer 
  • Structuring your offers to create desire
  • Everything you need to know about buying a logo and style guide.
  • Creating experience mapping that will set you apart from all of your competitors


  • Advertising and Marketing Strategy, complete with Content Calendar
  • Closing Sales and shortening sales cycles
  • Finding your Voice with Copy that Sells
  • Strategic Partnerships and Contracts (How to leverage other's audiences to grow quickly)
  • How to get started in marketing even before you've begun to build your audience.

The Best Part Is...

You don't need a huge ad budget to get started. This program is designed for small business owners just getting started, or maybe has been in business for a while, but hasn't really tracked sales or marketing campaign performance. If you feel like you are SO CLOSE to success,  you are right! You already have all the information you need to get your business on a FAST TRACK TO GROWTH,  you just need to where to find it and how to make it work for you.  

What Others Have To Say...

"My experience with Zahra has been transformational for my brand and for my new product launch. I know I can trust her to deliver with an expertise that surpasses normal expectations. "

Nicole Greene
Founder, Dream Life Consulting

"" I highly recommend working with Zahra Cruzan for branding your business. I was able to build a brand I love and discover time and financial efficiencies that allowed me to scale my brand quickly"

Marisa Ortiz
CEO, Global Professional Development

"Zahra helped us tremendously through the journey of articulating our brand. It’s something we wish we had done earlier on in our business. She was awesome at keeping me on track, even with the overwhelm of entrepreneurship."

Mike Miller
CEO, Madges Food Company

" I have two business degrees, but this was the best course I’ve ever taken in business. "

Napthali Bryant
CEO, Sparked University

Today, you can choose to start creating your tribe of loyal customers...

or you can continue to start each month with a blank slate, worried about how you are going to hit your sales goal.


if you've been struggling in business you could continue to try and figure it out on your own, but you run the risk of...

  • Continuing to struggle with sales and marketing
  • Never being able to hire the help you desperately need because the sales just aren't there
  • Not being able to find the people who need you most.
  • And maybe worsts of all, never making the IMPACT you know you are meant to


But you don't have to give up your dream of having the time and money freedom to make real IMPACT 


At the end of the day, the ONE factor that will determine your success is YOU - but you don't have to go it alone! Your most important responsibility as a business owner is to create a vision based brand. This is more important than any FB ad you will ever run. Your identity as a brand is not something you can farm out to an agency- it must come from you! You have something special to share and the world is waiting to experience it.

Are You Ready to Take Charge of Your Brand?

Register Now, Spots Are Limited!

One-Time Payment



12 Payments Of



Enrollment Ends Soon!









Bonuses Include...

Sign Up Now and Receive these BONUS offers

Tech Vault

$997 Value

Step by step instructions on how to set up the software needed to start running your brand like a pro. Also, get access to all of my recommendations for the best value software.

Brand Guide

$297 Value

A Customizable Brand Guide to use as a reference for product creation, recruiting, outsourcing, or marketing

Lifetime Access

$3,500 Value

Once a member, always a member. You will enjoy lifetime access to all course material including updates for the lifetime of this program at no additional cost.

Build A Tribe

$197 Value

A mini course on how to build a tribe of customers that are loyal and will help spread the word that you've got an awesome offer. 


Receive a $500 credit for any package with Glass Beard Design Agency - my favorite design agency EVER!!


Brand focused leaders create industry leading brands.

It's as simple as that.

Do I need this course if I already have a logo?

Brand isn't just a logo, a purpose statement, or great copy. Brand is a perception of your organization as a result of every experience your audience has with you. Basically, how valuable is your name?  Creating a brand identity is only half the story. Weaving your brand into the very fabric of your organization to create an intentional and consistent experience for your customers is vital. The magic of excellent branding happens when you can create complete alignment between your promise and your delivery.

Simply put, I am here to take your from running a business to leading a brand!

Register Now, Spots Are Limited!

One-Time Payment



12 Payments Of



Enrollment Ends Soon!









Not Sure If This is Right for You?

Schedule a call with me to see if Brand Leader Intensive is a good fit for where you are in business right now.


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