Do you ever wonder why some mediocre products and services seem to be crushing it, while your amazing and carefully curated offers are just not resonating with buyers?
Here's the deal...in an over-saturated global market, buyers have endless choices. Most buyers can easily find any customization or specialization for way less than what you charge. This means, you don't get customers because they NEED YOU, you get them because they WANT YOU. I'm going to let you in on a secret that BIG brands don't want me to tell you.
Consumers purchase from brands they identify with.
Let me explain... I don't buy Summer Moon coffee because I need coffee. If that were the only relevant factor, I'd have a cup of the gas station stuff. As a coffee lover, I'll pay the extra $3.50 a cup and drive 7 miles out of the way because I love the experience of buying, having, and talking about this cup of Joe. Having an experience with this brand gives me something I just don't get at other coffee shops and I place a high value on it.
You see, without a structured, well planned and executed brand, you will be forced to continue to compete based on price or the same features everyone else has. And let's be honest... as a small business that's not really an option. There is no way you compete on price with the "big guys".
The big question most of my clients have is, "How can I get in front of the right audience with the right message so they can understand just how perfect my offer is for them?".
Many of my clients first come to me frustrated and at a loss with their marketing. They feel tired and overextended by the amount of work that goes into each sale. They are busting their tails to barely scrape by, and that's no way to live.
It's why I've dedicated myself to teaching leaders of high quality offers how to build the solid foundation that brands who stand the test of time have built.
Whether you have an amazing product that's getting lost on Amazon or are a restaurant desperate for foot traffic - creating a brand structure is the BEST way to create lasting and fast success for your business. The process of branding is designed to create clarity and focus for you and your audience.
The best part is, this isn't another trendy business tactic. Brand Modeling has been around for decades and is studied by academics extensively. It's just always been the best kept secret of big brands and ad agencies. I've spent years perfecting this process with hundreds of clients and I want to share my years of expertise with you.
It's time for you to take control of your brand and stop getting drowned out by all the noise of your market. It's time to play big and be a brand leader in your industry.
The Planned Brand is an online course will show you how to switch to brand model based structure. With an action by action plan to simplify the heck out of your business while growing your sales.
Recorded lessons you have access to anytime, anywhere. Never lose your place with a personal portal that records your progress and a downloadable app for your phone!
An exclusive members only Facebook Group with tons of support. Learn, survey, and connect with others in this powerful community.
A Comprehensive workbook with done for you, fill in the blank worksheets designed to help you record your work and move through the program quickly and easily.
Monthly Facebook Live Q & A sessions to talk specifically about your brand and how to grow your business.
Get a look at what you'll be tackling in this course
"My experience with Zahra has been transformational for my brand and for my new product launch. I know I can trust her to deliver with an expertise that surpasses normal expectations. "
"" I highly recommend working with Zahra Cruzan for branding your business. I was able to build a brand I love and discover time and financial efficiencies that allowed me to scale my brand quickly"
"Zahra helped us tremendously through the journey of articulating our brand. It’s something we wish we had done earlier on in our business. She was awesome at keeping me on track, even with the overwhelm of entrepreneurship."
" I have two business degrees, but this was the best course I’ve ever taken in business. "
or you can continue to start each month with a blank slate, worried about how you are going to hit your sales goal.
Sign Up Now and Receive these BONUS offers
Step by step instructions on how to set up the software needed to start running your brand like a pro. Also, get access to all of my recommendations for the best value software.
A Customizable Brand Guide to use as a reference for product creation, recruiting, outsourcing, or marketing
Once a member, always a member. You will enjoy lifetime access to all course material including updates for the lifetime of this program at no additional cost.
A mini course on how to build a tribe of customers that are loyal and will help spread the word that you've got an awesome offer.
It's as simple as that.
Brand isn't just a logo, a purpose statement, or great copy. Brand is a perception of your organization as a result of every experience your audience has with you. Basically, how valuable is your name? Creating a brand identity is only half the story. Weaving your brand into the very fabric of your organization to create an intentional and consistent experience for your customers is vital. The magic of excellent branding happens when you can create complete alignment between your promise and your delivery.
Simply put, I am here to take your from running a business to leading a brand!