Brand journey podcast

the "Find your yellow tux" series


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Episode 2.1 : Interview with Jesse Cole

Are you ever frustrated with how your brand "comes off"? You are so painstakingly careful about creating your product. The messaging is on point, but somehow your employees keep fumbling the ball and it's hard to get a win.

You know what you want your brand to do in your mind, but you just can't seem to "buy in". If any of this resonates with you, then this episode is a must. It will answer all your questions about hiring and keeping your team clear and excited about what your brand is all about.

jesse cole

Jesse released his first book “Find Your Yellow Tux – How to Be Successful by Standing Out” in January of 2018. The book launched #1 in three categories on Amazon and has been sold in 18 countries. Staying true to his mantra, “ Whatever’s Normal, Do the Exact Opposite,” Cole launched the book with a World Book Tour….at Epcot.

Cole is the Host of the Business Done Differently Podcast and owner of Savannah Bananas @thesavbananas, a baseball team in the Coastal Plain League that began play in 2016. The Savannah Bananas currently have sold out every game for three straight seasons and have a waiting list in the thousands for tickets.

Known for their crazy promotions including their Dolce & Banana Underwear, Banana Nana’s Senior Citizen Dance Team, the breakdancing first base coach and their brand new male cheerleading team – the Mananas.

Cole believes to be successful you need to Stand Out and Be Different. He releases daily videos and blogs on LinkedIn and and is passionate about creating attention, loving your customers more than your product and loving your employees more than your customers.

summary of episode:

01:35 - Build Your Brand for the Fans

09:21 - Create a Remarkable Experience

13:47 - How to Define Your Internal Culture

19:02 - Make Your People Your Biggest Fan

25:20 - Brand Promises That Meet Expectations

30:47 - Final Thoughts & Life Lessons

stand out & be different

visit Jesse's blog

check out the book!

Find Your Yellow Tux : How To Be Successful by Standing Out

listen here

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