Learn how 2 men turned their crazy idea into an international product with millions of raving fans and how we can use their “methods” to do the same.

We all know that even huge companies experience set backs, but what remains a mystery sometimes is how they overcome those setbacks and create raving fans despite big fails. Luckily, the creators of Method have pulled back the curtain on some of their big mistakes and how they were able to turn near disasters into enormous wins. Join me inside Brand Journey Book Club Episode 1, where I will talk about the power of innovation, perspective, and the journey of a company that went from selling cleaners from the truck of their car to an international phenomenon.

This episode will be the first in our series reviewing The Method Method by Eric Ryan and Adam Lowry.

Although this books is broken down into 7 obsessions that created the impressive movement that is The Method Company, I’ve broken this book down into the 4 main themes that most impacted me as a business owner early in my journey.